The Sweet Spot

Shades by Niko: the creator-led sweet brand taking the UK by storm Shades by Niko is the confectionery launch nobody saw coming and yet everyone now seems to be talking about. Dreamt up by YouTube powerhouse Niko Omilana, this isn’t a half-hearted gimmick with a famous name slapped on the bag. It’s a focused, vegan, Halal-certified sweet brand with a tight flavour line-up that’s been engineered for taste, shareability, and serious shelf appeal. When a creator with millions of loyal fans releases a sweet, you expect a viral buzz. What you don’t necessarily expect is a product that can stand on its own in the crowded British confectionery aisle. Shades by Niko manages both. It’s bold, playful, flavour-forward — and every pack feels like an event. With three distinctive ranges — The Originals , Straight up Strawberry , and Tropical — this is confectionery designed not just for clout but for genuine enjoyment. Why Shades by Niko matters Most celebrity food launches vani...

  Haribo is the cheerful heartbeat of gummy sweets—fruit flavour gums, soft jelly pieces and sweet foam gums that have become a British confectionery legend and a fixture in party bags, lunchboxes and late-night film snacks. At Candycrave, we stock the lot—iconic bears, zingy sours, hearts, rings, fried eggs, cola bottles and everything in between—so you can build the perfect mix for birthdays, Halloween trick-or-treating, weddings, school fêtes, office desks and road trips. Explore the full range here: Haribo Sweets . Brand & product background From the original gummy bears to today’s technicolour assortments, Haribo has always balanced simple ingredients with clever textures: a lively chew here, a soft foam finish there, a clean citrus snap where it counts. That’s why Starmix —with its mix of shapes and mix of textures—remains a national favourite. Mini Starmix packs bring the same experience in a perfectly portion-controlled 16g format for party favours and even...